strategy, thought leadership, brand marketing, brand strategy Nolwazi Radebe strategy, thought leadership, brand marketing, brand strategy Nolwazi Radebe

Getting to the purpose of brand purpose

‘Brand purpose’ has been conflated with high-minded, social purpose of saving the planet and fighting every social injustice known to man. And while business is vital for making an impact towards these causes, there are more brands getting it wrong than right and the cost to pay is high.

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