Chapters
Brand Creation & Packaging Design
Chapters is a luxurious home fragrance range created to beautifully connect scent, memories and emotion. Inspired by the sense of smell’s powerful ability to trigger memories, we carefully crafted a range of fragrances that’ll remind you of your personal story into the future, chapter by chapter.
The timeless sophistication of the wordmark represents a brand that’s contemporary yet classic, accessible yet premium, and always inspiring experiences that’ll form new chapters in your life.
The type is crafted to convey a sense of space for the fragrance to rise up into, producing a feeling of calm and serenity.
Our icon combines several concepts into one beautiful moment, beginning with life’s ‘storybook’.
We then integrated a candle and a circular holding shape, which represents the fragrance-filled space in your home.