Classic Blue, the colour of the year 2020, symbolises “protection, stability, peace, and confidence” and “encourages deep thinking, open mindfulness, and communication”. That’s exactly what Zuraida stands for, which made the primary brand colour an easy choice.

We also worked with the talented Sonia Dearling to create a unique series of textured illustrations for Zuraida’s brand. Their organic forms cue holistic vitality, and balance Classic Blue with nature-inspired shades of green.